Experience

Senior Brand Designer at Everly Health (Everlywell)
Austin, TX: Nov 2019-Present

Building Everly Health’s mission of healthcare access for all. Collaborating on all aspects of marketing; including over 50 campaigns, leading creative strategy for multiple performance channels, competitor analyses, A/B testing, product demos, and always pushing for a more accessible and inclusive experience. Executed new packaging 2021, rolled out in-house retention program, and launched membership platforms alongside Product teams.  

Key Accomplishments
     • Moved email from agency to fully in-house, resulting in a 160% YoY increase in transactions.
     • Leading the launch in our Indoor/Outdoor Allergy test, which became the most successful company product launch to date, driving $3M in sales by year-end.
     • Overhauling Retail creative, resulting in a sales increase of 42% (+44% sales/visit).

Designer at Apple
Austin, TX: Feb 2019-Oct 2019

Responsible for the creation of AppleCare publication and marketing imagery in 35 global regions. Using creative problem-solving and international cross-departmental communication to guarantee project delivery timelines are met and to the highest possible Apple standards.   

Freelance Art Director
Austin, TX: Nov 2018-Feb 2019

Devising B2B and B2C advertising strategies and presenting to stakeholders. Ensured web and print graphics are in compliance with corporate branding standards.

Senior Multimedia Designer at ION Media
West Palm Beach, FL: Nov 2014-Oct 2018

Operated as project manager and senior designer executing marketing solutions from conception to completion, including full-scale campaigns, custom content development, sponsorship solutions, branding, web design, presentations, infographics, and email campaigns in a fast-paced environment. Generated custom content multimedia projects, developed project timelines with milestone stages, identified solutions, and prioritized tasks to meet client requirements. Succeeded in increasing network rankings from #8 to #4 in prime and non-prime time.

Key Accomplishments
     • Implemented changes to procedures for department-wide training in an effort to establish cohesive skills and knowledge base among employees.
     • Developed the marketing initiative needed to increase ION Television brand recognition resulting in 4x higher viewership when compared to competitors for syndicated shows. 
     • Tasked with redesigning the ION Television website resulting in a 62% increase in viewership and overall time spent per page by 45%.
     • Functioned as a member of the team responsible for launching the original series “Private Eyes,” which resulted in the best performing series to date with an average of 104M viewers.  

Art Director at Whitehaus Media Group
Miami Beach, FL: 2013

Produced several coveted titles in luxury fashion, travel, and design, as well as collectible art and design books for noted designers.

Key Accomplishments
     • Utilized expertise to select and retouch art supplemental, conceptualize layouts, typography, and perform final approval for publications within deadlines. 
     • Mentored junior designers and oversaw daily operations.

 

Art Director at Bieber Silverstein Group
Miami, FL: 2012

Spearheaded creation, development, and production of client rebranding along with marketing campaigns, and collateral materials, which included television spots, print ads, direct marketing, and email campaigns. Clients included AvMed, Carnival Cruise Line, and Del Monte.